How to Submit a Video Game to a Publisher
Creating a video game is not an easy task and it is challenging to cover all aspects of the process yourself. If you decide that you need the support of a publisher, the first thing you need to do is prepare a suitable video game launch pad. It serves to convince the publisher that your game is worth their attention. Read on for tips on how to create a spectacular deck.
What is a pitch deck?
Simply put, a pitch deck is a brief overview of your game. Your goal is to convince the other party to make a deal. Taking this into account, you must ask yourself: Why am I preparing a pitch deck? Why should people be interested in him? Then try to answer these questions on the deck.
What do you expect from a publisher?
Before contacting a publisher, you should clearly state your expectations on the deck. It can be, for example, an investment amount, portability services, UX, QA, marketing or all together. Additionally, a publisher can also help you post-launch, handling sales, communication, community management, or player support.
What does a publisher expect of you?
You expect your game to be a success and so does a publisher - it's a win-win scenario for both parties. A publisher also wants you to come prepared, armed with information about the game's loop, the exact genres, and that you've done your research. If you are still unable to do so, it may be too early to launch the game.
A clear and realistic budget and timeline are also important. Do not presume with overly ambitious goals that you will have to adjust later, but consider your abilities and try to make a plan that allows you to meet deadlines and make collaboration enjoyable.
You don't need complicated and expensive tools to prepare a presentation platform; you can do it in powerpoint or pdf file or create it in other apps like canva. It's also important to proofread the deck to avoid misspellings or messy parts that would be considered unprofessional. If you have an idea but aren't working on it yet, you may want to move the project forward a bit to increase your chances.
What to include in a pitch deck?
There are several elements that a pitch deck should include. Below we list the most important ones with a brief explanation.
Brief description of your game: see the section below.
Images – Include screenshots, key images, concept art, etc. If you have a trailer, add it to your presentation as well.
USP: Try to come up with a unique selling proposition for the project and share it on the pitch deck
Target Audience: You need to know who you are trying to reach to determine how to do it. Familiarize yourself with the player motivation model and the customer journey, and create a player persona.
Competition – Find similar games so the publisher can better understand your game.
Playable Prototype: Let the publisher experience the game.
Player Experience: Think of the game from the player's perspective.
Budget: How much will your game cost the publisher?
Milestone schedule: how long will it take you to develop the game? What are the steps of the process?
Team Information – Introduce the team and showcase your experience and past games. solid arguments.
(Optional) Mentions in the press: has your game been mentioned in the press? Share it.
Brief description of your game.
A pitch deck is not yet the right time to share all the details about the game. It should be concise and, at the same time, catch the editor's attention. Try to summarize the game in 1-2 short paragraphs, add factual information (such as the genre and planned platforms), explain the game's core mechanics and systems, and the main loop. It's good to include an elevator pitch at the beginning: it should be 2-3 short sentences with an idea of what the game is, the inspirations and the twists.
For example, this is an elevator pitch for Chernobylite:
Chernobylite is a sci-fi survival horror RPG set in the hyper-realistic 3D-scanned wasteland of the Chernobyl Exclusion Zone. Chernobylite combines free-roaming exploration of a haunting world with unique survival RPG mechanics and non-linear storytelling.
Also, you need to explain how your game will capture the attention of the players. Why do you think there is a niche for this? What is your place in the market? Who is the game for? What differentiates it from the rest?
If possible, show what your game is about. Include screenshots, GIFs, trailers, gameplay videos, demos - anything that's ready to show and good quality.
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